Saturday, 28 January 2012

Research:Target Audience

As part of my research in to my target audience i got given the task to search two films on Amazon. by doing this i can see what other films or items our target audience is interested in.
Night Of The Living Dead.

When i researched Night of the lving dead it gave me information on what films were bought together and what the customer looks at afterwards. The resluts i found were that customers who purchase Night of the living dead also purchase other films from the 'Living dead' series. These included 'Day of the dead' and 'Dawn of the dead'.


28 weeks later


When i researched 28 weeks later it became apparent that customers also wanted to purchase the first in the two part series '28 days later'. i also found out that customer purchased dawn of the dead, this shows that both films are successful zombie films and are viewed by the same audience.

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