Research:Target Audience

This powerpoint below concludes the results we got from our survey answers.

Target audience research

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In order to research which type of audience is attracted to zombie horror and what influences them to watch the films. We designed a questionnaire. The questionnaire was sent to 40 people overall, 10 male teachers , 10 female teachers, 10 male students ranging from ages 11-16 and 10 female students also ranging from 11-16.
we created a mixture of pie charts and bar graphs to show our results.

This pie chart shows the ages of the people in which we recieved responses from.

The bar chart below shows what most influences people to watch horror films.

The pie chart below shows that the majority of people who filled in the survey would prefer to watch horror films in a group rather than alone.

The bar chart below shows what the people who took the survey thought should happen in the opening few minutes of a horror film.

The bar chart below shows which sub genre of horror films people would rather watch.

The next pie chart shows that the people we asked would rather watch a one off horror film rather than a sequel.

The pie chart below shows that the people in question would rather watch a horror film in the evening rather than the day.

The next bar chart shows whether the people in question would be influenced by their friends to watch a horror film.

Research:Target Audience

As part of my research in to my target audience i got given the task to search two films on Amazon. by doing this i can see what other films or items our target audience is interested in.
Night Of The Living Dead.

When i researched Night of the lving dead it gave me information on what films were bought together and what the customer looks at afterwards. The resluts i found were that customers who purchase Night of the living dead also purchase other films from the 'Living dead' series. These included 'Day of the dead' and 'Dawn of the dead'.


28 weeks later

When i researched 28 weeks later it became apparent that customers also wanted to purchase the first in the two part series '28 days later'. i also found out that customer purchased dawn of the dead, this shows that both films are successful zombie films and are viewed by the same audience.

Research:Conclusion.

Research conclusion

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Research: Genre, Zombie Horror.

Zombie horror

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Planning the preliminary:Story boards.

These are the story boards we designed, we designed them to help set out exactly what we were going to do on our preliminary task. This included planning the location, camera shots, sound and how long each clip would be.